Accident Loan Cars Australia
About the project
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About the project / contest
Designed and developed a modern website concept for Accident Loan Cars, an Australian service that provides replacement vehicles to drivers who are not at fault in a car accident. The goal of the project was to create a unique, visually engaging, and conversion-focused website that clearly communicates the service and simplifies the process for users dealing with the stress of an accident.
The design focuses on clarity, trust, and ease of navigation, helping visitors quickly understand their rights after an accident and how the company manages the entire process—from arranging repairs to providing replacement vehicles at no cost when the driver is not at fault.
Inspired by leading industry websites such as Not My Fault, Right2Drive, Compass Cars, Carbiz, and CMT, the project emphasized a modern interface, strong visual hierarchy, and user-friendly content structure to improve customer engagement and lead generation.
Scope of work:
Website concept design and UI/UX strategy
Modern layout and visual design for key landing pages
Content structuring to simplify complex insurance processes
Responsive front-end design for mobile and desktop
Conversion-focused layout to encourage inquiries and bookings
The Progressive
It’s funny. I was having a conversation with one of my best friends not too long ago—a friend who was definitely around me all the time when I was launching this first product—and they had absolutely, 100%, no idea that my email list had only 71 people on it when I first released this course. And then, they told me it actually inspired them a ton.
That meant so much to me. And also made me realize that the few Periscope broadcasts I’ve shared this in before are not enough to really help and (hopefully) inspire others. I knew I had to make a case study out of it.
