Developed the visual identity and website design concept for Trivox, a smart automotive platform designed to help users make financially informed car purchase decisions. The platform allows users to compare vehicles and calculate the full cost of ownership by consolidating relevant financial data into a single, easy-to-use interface.

The project involved creating a complete brand foundation, including logo design and a new color scheme, followed by designing the website’s user interface and user experience to clearly communicate the platform’s value and simplify complex financial information.

Using Figma, I designed the homepage and multiple subpages with a focus on clarity, modern aesthetics, and intuitive navigation. The design emphasizes accessibility and trust, helping users easily explore vehicle options and understand their potential ownership costs.

Scope of work:
Logo design and brand identity development
Creation of a new color scheme and visual style guide
UI/UX design for homepage and key subpages using Figma
Content structure and website concept development
Design focused on simplifying financial comparison and improving usability