Redesigned the homepage and main navigation for Aces In Action, an online store specializing in vintage collectible model cars and airplanes, fine art prints, and historical military memorabilia. The goal of the project was to improve readability, visual hierarchy, and user experience while preserving the brand’s distinctive vintage and masculine aesthetic.
The redesign focused on maintaining the existing site structure while enhancing the visual presentation through stronger typography, clearer navigation, and improved contrast. The design incorporated dark backgrounds, metallic grey elements, and orange accents to create a bold, masculine look that reflects the collectible and military-themed products offered by the company.
Texture-based visual elements such as splatter and distressed design effects were used to reinforce the vintage character of the brand while keeping the layout clean and easier to navigate.
Scope of work: Homepage redesign and layout improvements Main menu and navigation restructuring for better readability Visual styling aligned with vintage and military-themed branding Implementation of darker background with high contrast elements Design refinement using metallic grey and orange color accents UI enhancements to improve user experience while maintaining the existing layout structure