Designed a modern website concept for Unhedged, an AI-powered investment platform transitioning from a B2B2C marketplace to a consumer-focused robo-advisor application. The goal of the project was to create a visually engaging website that communicates the power of algorithmic investing, machine learning, and data-driven decision making.

The redesign focused on presenting the platform as a next-generation investment tool where users can remove emotional bias from investing and rely on intelligent algorithms to guide financial decisions. The design direction emphasized a dark, technology-focused aesthetic, incorporating parallax effects, data-driven visual elements, and dynamic graphs to convey concepts such as market trends, returns, and uncertainty.

The website structure was designed to support two primary goals: encouraging users to download the mobile app and helping visitors understand the platform’s AI-driven investment strategy.

Scope of work:
UI/UX design for a modern fintech website
Concept design inspired by AI and machine learning themes
Dark interface with innovative graph and data visualization elements
Parallax-based visual interactions to enhance engagement
Landing page design focused on app downloads and product discovery
Visual storytelling around algorithmic investing and automated decision making

The final design presents Unhedged as a forward-thinking fintech product, blending modern interface design with visual elements that communicate the intelligence and precision of automated investment strategies.