Unhedged IO

Unhedged IO

About the project

Date
3 Feb 2021
Client
Unhedged IO
Category
Tags

About the project

I have a website at www.unhedged.io but as the startup is pivoting to a more app-based B2C approach (it was b2b2c, a marketplace) .... I need a redesign. I do have colours and logo (see website). I want to make it spiffy with parallax and design elements that express Artificial intelligence, Machine learning, Algorithms, Money making. This is just the design, not the build. Slogans: Algorithms have no feelings ; Get emotions out of your investing, let the machine do the thinking; Red pill, blue pill .... depends on the trend;.

Goal: download app. Goal: learn more about the product. Feeling: I can be in control of my investments even when machines do the thinking. This is Robo-advisor V2 If you want an inspiration product take https://faethm.ai/, or https://raizinvest.com.au/. Darker skin is probably best, with innovative graphs that express returns and uncertainty

The Progressive

It’s funny. I was having a conversation with one of my best friends not too long ago—a friend who was definitely around me all the time when I was launching this first product—and they had absolutely, 100%, no idea that my email list had only 71 people on it when I first released this course. And then, they told me it actually inspired them a ton.

That meant so much to me. And also made me realize that the few Periscope broadcasts I’ve shared this in before are not enough to really help and (hopefully) inspire others. I knew I had to make a case study out of it.

Black T-Shirt front and back, Mock up template for design print
unhedged brand
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